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Sponsor and fan of skating throughout the Netherlands

When it's freezing, the Dutch thaw out. Because skating has such a power to connect, KPN is lead sponsor of the KNSB (Royal Dutch Skating Association). We’re giving all skating lovers a helping hand: from professionals like Sven Kramer to natural ice skaters and children trying skating for the first time.

Skating is a popular sport that gets huge numbers of people moving and brings them together – especially where there is natural ice. By sponsoring skating, typically Dutch KPN not only wants to connect with the Netherlands, but it especially wants to contribute to the development of Dutch skating in the broadest sense. This way, we ensure that everyone can enjoy skating. Actively involved, as a supporter alongside the ice or in front of the TV. 

We support a wide range of disciplines and levels within the sport of skating. From marathon to short track, from team pursuit to skating on natural ice. And when there’s no ice, we sponsor inline skating. 

This is what we’re doing around skating.

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Special ice rinks

The Netherlands’ Coolest Rink

KPN makes it possible for skating fans to strap on their blades at unique locations. For example, in the winter of 2018, we’re turning the Olympic Stadium in Amsterdam into one giant ice rink: the Netherlands’ Coolest Rink. Just as in 2014, when we did this for the first time, this will be an ice rink for everyone: from school children to professionals. Ice lovers are welcome between 18 January and 28 February 2018.

Click here for free tickets for this event!

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High-tech skating chair

Keeping the youngest children upright

Together with several Olympic champion Sven Kramer, KPN is launching a hypermodern version of the classic kitchen chair that has kept children upright on the ice for generations. Research suggests that many children can’t skate. With this advanced chair, KPN wants to introduce the youngest children to the pleasure of skating. And maybe the future top skaters will take their first steps with the help of this chair. For this reason, the slogan for the launch was: ‘Tomorrow’s winners start today’. The first examples will be tested in 2018. If they are a success, more chairs will be made available throughout the Netherlands.

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Natural ice

Frost brings skating fever

When it’s been freezing for a few days, something special happens in our country. As soon as there is natural ice, the focus shifts to canals, lakes and flooded meadows and we all want to have some time on the ice. If there’s something that connects people in the Netherlands, it’s our love of natural ice. 

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KPN national championships

Festive atmosphere in the KPN clubhouse

At the KPN Allround & Sprint national championships, it’s all about the best skaters in our country setting fast lap times and winning medals. But the entertainment is just as important. That’s why we open the fun KPN Clubhouse during the national championships. Free entrance for young and old. Here, you can watch all the races live. Personal appearances, clinics and autograph sessions provide additional excitement. 

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KPN Junior Ice Skating Club

Getting acquainted with a cool sport

To show children aged between 6 and 12 what fun ice skating and inline skating are, KPN and the KNSB have started the KPN Junior Skating Club. Champions such as Barbara de Loor, Annamarie Thomas and Mariska Huisman share their enthusiasm for the sport at special ice skating and inline skating clinics. Every year more than 20,000 children learn to skate with the KPN Junior Skating Club. 

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Skating fun in the village square

During the winter season (December and January) small and sociable ice rinks are constructed on village or town squares throughout the Netherlands. Children take their first steps at learning to skate on these rinks. And the KPN Junior Skating Club provides lessons there for youngsters.

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Everything that skating fans want to know

Every season, more than 5 million skating fans visit, the interactive portal developed by KPN in association with the KNSB. On the website and the app, you’ll find the latest news, background, results, exclusive video reports, biographies of athletes and an up-to-date competition calendar. 

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KPN Schaatsvriendendag

Samen het ijs op

Sport moet ook voor mensen met een handicap mogelijk zijn. Daarom ondersteunt KPN het Fonds Gehandicaptensport en gezamenlijk organiseren we jaarlijks de KPN Schaatsvriendendag. Samen met familie en vrienden komen op deze dag ruim 2.000 kinderen met een beperking om te schaatsen en deel te nemen aan activiteiten op en rond het ijs. Een groot succes zijn hierbij de clinics die door oud-schaatsers worden verzorgd en die de kinderen helpen om op een speelse manier kennis te maken met de schaatssport. Ook de KNSB is als organisator verbonden aan dit initiatief.

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Delivering the best performances together